Winning Does Matter

CEO

Tyler Cook

College: Fordham University '24

Tyler, once a Division 1 college football player at Syracuse and Fordham, has transitioned his on-field experience into a pivotal role within the sports industry. His deep understanding of the collegiate athletic scene has uniquely qualified him to navigate the complexities of Name, Image, and Likeness (NIL) opportunities. After hanging up his cleats, Tyler has dedicated himself to enhancing athletes' personal brands through strategic NIL deals. His background provides him with insights into the collegiate sports culture, including its pressures and opportunities. With the evolving landscape of athlete compensation, Tyler is at the forefront, assisting athletes in leveraging their personal brands. He helps his clients secure endorsement deals, manage their public image, and increase their marketability. Tyler's approach is informed by his firsthand experience, allowing him to offer tailored advice. He understands the unique challenges and prospects that come with being an athlete in today's market. His work focuses on ensuring athletes not only benefit financially but also grow their influence and legacy. Through his efforts, Tyler is making a significant impact on how athletes are viewed and valued in the sports marketing ecosystem.

COO

Owen Cook

College: Virginia Tech '26

Owen, an undergraduate at Virginia Tech, is driven by a profound commitment to enhancing athletes' success both in sports and in their personal lives. As a former collegiate scout, he has honed a keen talent for identifying potential and understanding the nuances of athletic achievement. Owen has worked closely with leading figures in the sports agency industry, absorbing invaluable lessons on athlete development and representation. His expertise transcends the sports field; with a solid foundation in marketing, Owen excels at forging partnerships between athletes and brands that resonate with their personal and professional ethos. This skill is particularly crucial in the current era of Name, Image, and Likeness, where athletes can leverage their personal brand for financial gain. Owen is dedicated to helping athletes fully capitalize on their NIL opportunities, guiding them towards long-term success rather than short-lived gains. He aspires to be a pivotal figure in sports management, planning to further his education with a master's degree in the field. This advanced study will bolster his capacity to lead and advise emerging athletes as they navigate the complex and dynamic world of modern sports management.

CFO

Brian Cook

College: Bucknell University '23

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Brian Cook is poised to become a notable figure in the sports marketing industry, currently serving as an Assistant Strategist at Horizon Media. Brian has quickly distinguished himself as a promising talent with a passion for leveraging athlete influence in brand partnerships. His academic journey began at Bucknell University, where he built a strong marketing foundation, further enriched by international studies at the London School of Economics, focusing on global business practices. In 2022, Brian interned at Shah Sports Group, gaining valuable insights into sports marketing and contributing to athlete brand development strategies. This experience, though short, has significantly influenced his marketing approach. Brian has also obtained the NYU Fundamentals of Global Sports Management certification, equipping him with the theoretical background to tackle the evolving sports marketing arena. At Horizon Media, he is dedicated to crafting innovative marketing strategies that enable college athletes to capitalize on their Name, Image, and Likeness for brand partnerships. His work emphasizes building genuine connections among athletes, fans, and sponsors, setting a foundation for his future achievements. Brian's combination of academic prowess, practical experience, and a clear vision for athlete branding marks him as a rising star in sports marketing. His enthusiasm and strategic acumen suggest he possesses all the tools needed to innovate and excel in this competitive landscape.